The principal goal of your PPC campaigns is to make them profitable and to get a ROI that is as high as possible. In order to achieve that you need to be able to generate traffic that converts into sales and you need to get your clicks as cheap as possible. Once all these conditions are fulfilled you keep on growing your keyword list to get as much traffic as possible.
Now, to achieve these goals you need keywords that convert into sales and you need as many of them as possible. In this article, I would like to give you some ideas how you can grow your keyword list:
The first and most obvious approach would be to use a tool like the Google AdWords Keyword Tool and to do a search based on the most obvious terms in your niche. Ok, there is nothing wrong with this approach and it actually is a good starting point. However, the problem here is that most of your competitors will be doing the same. And you will probably be using more or less the same keywords as everyone else in your niche.
So, to find keywords not everyone will be using you have to get a bit more creative and think "outside the box" to get new keyword ideas. Ask yourself what are the keywords your customer will be typing into the Google search box to find an answer for his needs, wants, problems...
To answer this question you need to get a good understanding of your market. Ask yourself the following questions: "What are the problems my customers are facing?", "What solutions are they searching for?", "What exactly do they want?", "What are the keywords they might be using to formulate their questions?"...
Make an effort to learn more about your typical customer. Go to forums and discussion groups, read comments on blogs, do some research... This will give you plenty of ideas about the challenges and problems your customers are facing, which words they are using when they formulate their questions and what exactly they want.
This will allow you to come up with plenty of new keyword ideas - keywords that convert into sales and keywords most of your competitors won't be using.
Here is another useful strategy
Type your main keyword into the Google search box, make a note of the top ranking business site, copy and paste this URL into the Google Search Based Keyword Tool and click the "Find Keywords" button to find new keywords. Repeat the entire process with other top ranking business sites and with other seed keywords. And again, you will find tons of new keywords you would have never found using the Google AdWords Keyword Tool only.
Now, to achieve these goals you need keywords that convert into sales and you need as many of them as possible. In this article, I would like to give you some ideas how you can grow your keyword list:
The first and most obvious approach would be to use a tool like the Google AdWords Keyword Tool and to do a search based on the most obvious terms in your niche. Ok, there is nothing wrong with this approach and it actually is a good starting point. However, the problem here is that most of your competitors will be doing the same. And you will probably be using more or less the same keywords as everyone else in your niche.
So, to find keywords not everyone will be using you have to get a bit more creative and think "outside the box" to get new keyword ideas. Ask yourself what are the keywords your customer will be typing into the Google search box to find an answer for his needs, wants, problems...
To answer this question you need to get a good understanding of your market. Ask yourself the following questions: "What are the problems my customers are facing?", "What solutions are they searching for?", "What exactly do they want?", "What are the keywords they might be using to formulate their questions?"...
Make an effort to learn more about your typical customer. Go to forums and discussion groups, read comments on blogs, do some research... This will give you plenty of ideas about the challenges and problems your customers are facing, which words they are using when they formulate their questions and what exactly they want.
This will allow you to come up with plenty of new keyword ideas - keywords that convert into sales and keywords most of your competitors won't be using.
Here is another useful strategy
Type your main keyword into the Google search box, make a note of the top ranking business site, copy and paste this URL into the Google Search Based Keyword Tool and click the "Find Keywords" button to find new keywords. Repeat the entire process with other top ranking business sites and with other seed keywords. And again, you will find tons of new keywords you would have never found using the Google AdWords Keyword Tool only.
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