Do you want to know why some landing pages convert at more than 70% while others don't?
There are some landing page secrets that you may not know, and you want to learn them know because this can double the profitability of your business and take it to the next level.
If you are spending money on pay per click advertising, this can change everything for you. This can give you an unfair advantage especially if you use Google AdWords.
1. Headline
Your headline needs to be powerful. Don't use a boring headline because people will not even stay on your page enough to register to your subscriber list.
2. Bullets
You want to make it easy for your visitor to understand what's in it for him. People don't have a lot of time and you have less than 5 seconds to make him understand that it's in his interest to sign up right now.
3. Opt-in form
Your opt-in form needs to be above the fold. I mean that your reader needs to quickly understand that he can give you his email address to learn more, otherwise he will not do it.
Don't assume that visitors will search for the opt-in form. They won't! You need to show them what is the next step.
4. No distraction
Do not distract your visitor with links to other pages. All you need on your page is the headline, an introduction and some bullet points and your opt-in-form.
You can also add a signature and a video.
5. Video
A good video showing them exactly what they get when they subscribe will increase your opt-in rate.
Like everything, you need to test and measure the results against your old opt in page.
There are some landing page secrets that you may not know, and you want to learn them know because this can double the profitability of your business and take it to the next level.
If you are spending money on pay per click advertising, this can change everything for you. This can give you an unfair advantage especially if you use Google AdWords.
1. Headline
Your headline needs to be powerful. Don't use a boring headline because people will not even stay on your page enough to register to your subscriber list.
2. Bullets
You want to make it easy for your visitor to understand what's in it for him. People don't have a lot of time and you have less than 5 seconds to make him understand that it's in his interest to sign up right now.
3. Opt-in form
Your opt-in form needs to be above the fold. I mean that your reader needs to quickly understand that he can give you his email address to learn more, otherwise he will not do it.
Don't assume that visitors will search for the opt-in form. They won't! You need to show them what is the next step.
4. No distraction
Do not distract your visitor with links to other pages. All you need on your page is the headline, an introduction and some bullet points and your opt-in-form.
You can also add a signature and a video.
5. Video
A good video showing them exactly what they get when they subscribe will increase your opt-in rate.
Like everything, you need to test and measure the results against your old opt in page.
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